This is part 4 of a 4 part series entitled, The Three Undeniable Trends that Will Shape the Future of IT.
IT organizations have an addiction problem. We are addicted to "big."
Almost since the beginning, IT leaders have sought the big leap in technology that was going to change everything - touch every corner of the enterprise. It is this addiction that leads to $100MM and $500MM and $1B ERP projects. It is why we love big, giant data center projects. It doesn't matter if we are developing them or migrating them or consolidating them - just as long as it is big.
I think it is because the bigger the project, the more complex it becomes. And if a project is big and complex, well, you must need some highly paid IT professionals to handle it right?
And let's not forget us consultants and all of the hardware and software vendors. We all love big too, don't we? Big, complex projects mean big deals and big consulting contracts. As a bonus, big and complex means that there are a bunch of players involved - so no one group can be blamed when it all falls apart. Big contracts, no accountability. Sounds perfect doesn't it?
Big and complex is good for everyone...well, almost everyone, that is.
The problem is that the one person that it generally isn't good for is the only one that matters - the customer.
Do you think the customer cares about that big ERP system? Or the data center consolidation? Nope. And most of the time, you will be hard pressed to even make a valid case for how the $100MM or $1B investment translates into $100MM or $1B in value to the customer.
In fact, I think that we should add a new step to the IT portfolio analysis and approval process. Before any significant budget can be approved, the IT leadership team must stand before a focus group of real customers and pitch them on how the proposed project will result in something that they value. I wonder how many of those big projects would make the cut?
Don't get me wrong, I get that technology is complex. I get that all of that infrastructure is the foundation upon which value is built. But here is the thing: to the extent that the infrastructure is just the commodity foundation, then it adds little discernable value to the organization. It is just a commodity utility and the only thing that you can do to be effective is to deliver it as inexpensively as you can.
Which leads me to the third and last undeniable trend that will shape the future of IT - last-mile value. I am defining "Last-Mile Value" as some improvement in the customer experience that is discernable and of worth to the customer. The new Chase QuickDeposit iPhone app is a perfect example. This new feature allows customers to take a picture of their check with their iPhone and BAM! the check is deposited.
Did that little wonder of coding cost them $100MM? I doubt it. But it created a tremendous amount of value for their customers. It also created a lot of positive market momentum. Have you seen the ads?
If you are an IT leader, your business customers get this. They are looking for technology to once and for all get out of the back office and to get on the front line. They are looking for those small, little innovations that drive exponential value in the customer experience, in customer satisfaction, in positive brand impression and in revenue and market share growth.
How many ERP or data center implementations do that?
Yes, these big projects will always be a part of what IT must deliver to its customers. But to be relevant in the future, IT organizations will need to break their addiction to "big" and focus on Last-Mile Value - because it will be the only value that really matters.
So what do you think of these three "Undeniable Trends?" Am I on to something?